HJ Heinz - Pittsburgh Article

HJ Heinz


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Published Nov 14, 2013
Updated Feb 24, 2017
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It’s a safe bet that almost anyone who has called the U.S. home will recognize the infamous Heinz slogan “57 Varieties”. It was originally developed by the company’s founder Henry J. Heinz, who started the H.J. Heinz Company in Pittsburgh in 1876. The slogan was first introduced in 1896, after Heinz saw a New York advertisement for “21 Styles of Shoes.” Although the Heinz Company already produced more than 60 products at this time, Heinz selected the slogan to convey the clear message that his company offered a wide variety of products. Legend has it that five was his own lucky number and seven was selected for its enduring significance to people of all ages.

Although it wasn’t long before the Heinz Company’s products had reached far beyond the Pittsburgh city limits, the company has remained dedicated to the town where it earned its start. The Heinz label’s keystone shape, is a nod to Pennsylvania’s nickname “the keystone state.”

Amazingly, this company of humble origins now sells 11 billion single-serve packets of ketchup each year around the world, which equates to two packets for every person on earth.

Today, the company still operates in the Troy Hill neighborhood of Pittsburgh, where it has been located since 1890, in a landmark that is now listed on the National Register of Historic Places.

"I like mine with lettuce and tomato, Heinz 57 and French fried potatoes"
-Jimmy Buffet’s ‘Cheeseburger in Paradise’

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