South Fourth - Louisville Article
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South Fourth: Cool Shops. Classic Street
The Sou4th district, Louisville’s historic center of retail and entertainment, is undergoing a vibrant era of revitalization. Located on 4th Street between Muhammad Ali Boulevard and Broadway, Sou4th is now home to innovative and locally-owned retail shops, art galleries, entertainment venues, historic and new hotels and unique dining destinations.
In the 1950’s, this area of Downtown was the city’s center of retail activity, however, the history of local shopping dates back to the beginning of the last century.
Today, you’ll find a chocolatier and confectioner, an innovative new retail and community space for local artists, locally designed and created jewelry, artisan craft, candles and home goods, fabulous clothing and accessories,
handbags, contemporary and traditional décor and fine art galleries.
On Sou4th, the splendor of yesteryear is combined with the modern charm of Art Eatables Chocolatier, Sicilian Pizza & Pasta, Craft(s) Gallery & Mercantile, The Mysterious Rack, Block Party Handmade Boutique, Cellar Door Chocolates, Big City Styles, Modern Trousseau, Regalo and Gifthorse. Evenings come alive with dynamic music acts at The Palace Theatre and the Mercury Ballroom.
Sou4th is a large part of the city’s Republic Bank First Friday Hop on the all-new ZeroBus. Held on the first Friday of each month, The Hop is free and open to the public. The ZeroBus stops along the route of Market, Main and Fourth Streets. Explore Sou4th shops that offer extended hours, product and menu specials.